Turtle Bay is the biggest Caribbean food chain in the country, with over 35 restaurants throughout the
UK and an aggressive opening strategy. It’s stunning contemporary store design and jaw dropping food
has been a winning combination for customers.
F-10 approached Turtle Bay to join forces with them in creating a series of podcasts alongside punk and reggae icon Don Letts. This fitted perfectly with their music-based marketing to reinforce their reggae credentials outside their existing customer base.